A destination is not only what it shows on the outside, but most of all everything it inspires and transmits. The brand of a destination (city, country, continent) is a strategic asset in terms of communication and business: a good […]

  For Ethiopia Latest Travel Advice, Scroll to the Bottom of the Article.   While the country is opening its border for travel, Ethiopian Convention Bureau, ECB, established under Tourism Ethiopia, developed a new brand to help position Ethiopia as […]

Coincidentally, World Tourism Day 2020 falls on the same day that Ethiopians Celebrate Meskel, UNESCO registered intangible heritage. This year’s World Tourism Day is going to be special in the sense that countries celebrate it in the face of COVID-19 […]

At a time when the International Air Transport Association, IATA, is calling for the development and deployment of rapid, accurate, affordable, easy-to-operate, scalable and systematic COVID-19 testing for all passengers before departure as an alternative to quarantine measures in order […]

As restrictions on travel begin to ease globally, destinations around the world are focusing on growing domestic tourism, with many offering incentives to encourage people to explore their own countries. According to the World Tourism Organization (UNWTO), with domestic tourism […]

Friendship Square(as named lately), part of beautifying Sheger (nick name for Addis Ababa) Project and a Landmark recreational Public space in Addis Ababa, Ethiopia, has come to life in the presence of Ethiopian President Sahle-Work Zewde and PM Abiy Ahmed, […]

Few days away from Ethiopian New year and at a time when final preparation is underway to re-open the tourism sector for visitors in Ethiopia, two major revelations launched in Lalibela, one of the historic and major tourist attraction sites […]