As Afro Experience , this is one of the key areas we believe Ethiopia has a big potential in commercializing handicrafts as part of the overall creative industry while preserving the cultural, historical and diversity contents.
Digital at our disposal and in line with our Community+ business model approach, we find it a great avenue to promote handicrafts and support communities where women in tourism destinations are mostly the source of those creative products/ handicrafts. By creating a convenient environment and educating travelers to purchase souvenirs directly from the communities, we aspire to maximize the benefit to the hard working households while contributing to the sustainability of the tourism business.